Tag Workshop: Red Haired Art Doll

Every Etsy listing can be broken down into sections, with each component serving a different purpose. The most important aspect of any listing is the photographs, which can invite searchers to click, encourage them to stay and look around, and convince them to make a purchase. But without really effective tags, even the best photos can get lost in the crowd.

Choosing keywords for an Etsy listing can be the toughest part of the job. Even when we know our own creations inside and out, we have to put ourselves in a shopper’s frame of mind to decide which terms will bring the most valuable search results. Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products.

Red Hair Doll
by Dolls and Company

This week, our Tag Workshop will focus on an adorable fabric doll by Dolls and Company. The description reads:

This doll pattern was created by Janet Clark; It is one of the nicest I have even seen. What a pleasure I had constructing this doll. She is magnificent. Her body is made of girdle fabric and is stuffed of polyester. Her hair is made from faux fur and her clothes from cotton. Her fingers are articulated. She is really beautiful and measure around 19 inch. (49 cm).

Favor My Party suggests these tags:

dolls and miniatures, red hair, ogre, forest fairy, young woman,
little girl, soft doll, large, life like, rag doll, cotton dress,
handmade, collectible

Joyous Treasures recommends:

dolls and miniatures, soft sculpture, red hair, brown skin,
large, handmade, girdle fabric, collectors, big foot,
faux fur, cotton, cute, ooak, one of a kind

Oh Canada suggests:

dolls and miniatures, art doll, fantasy, elf,
elven, sprite, crimson red, polyester fill, girdle fabric,
faux fur, floral dress, articulated, poseable, smile,

And the actual tags are:

dolls and miniatures, soft sculpture, human figure doll,
primitive, art doll, big foot, rag doll, special face, collector item,
brown skin doll, articulated finger, beautiful, magnificent, collection

Each list has many unique keywords that describe the look and style of the listing. Most of your basic tags can be found within the title and description of your listing. Once you have covered things like purpose, color, materials and size, you can fill in remaining tag spaces with synonyms for the keywords you already have.

To learn more about Etsy tagging, visit:

Tag-O-Rama with Descriptive Keywords
Tagging for Maximum Exposure
Guidelines and Tips for Tagging
Etsy DOs and DON’Ts

Stay tuned to Oh Canada for more tagging help every Tuesday!