Tag Workshop: Ladybug Party Favor

Every Etsy listing can be broken down into sections, with each component serving a different purpose. The most important aspect of any listing is the photographs, which can invite searchers to click, encourage them to stay and look around, and convince them to make a purchase. But without really effective tags, even the best photos can get lost in the crowd.

Choosing keywords for an Etsy listing can be the toughest part of the job. Even when we know our own creations inside and out, we have to put ourselves in a shopper’s frame of mind to decide which terms will bring the most valuable search results. Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products.

Ladybug Party Favor and Card
by Favor My Party

This week, our Tag Workshop will focus on a cute customizable hair bow and thank you card set by Favor My Party. The description reads:

Cute as a ladybug. Your guests will love receiving these party favors, either on their own, or inside a goody bag! A two inch white and red hair bow is set on a thank you card with happy ladybugs. The message can be personalized with your child's name and age.

Joyous Treasures suggests these tags:

children, party favor, hair bow, thank you card,
red, white, ladybugs, girls, handmade, cute,
holidays, personalized, customized, kids

Dolls and Company recommends:

holidays, bow, ribbon,
white, red, personalized message,
children, beautiful

Oh Canada Team suggests:

children, accessories, hair clip,
party favors, ladybugs, lady bugs, white, red,
bow, thank you card, girls, cute,
custom, made to order

And the actual tags are:

children, kids, 1st first birthday, party favors,
thank you card, red, white, ladybugs,
hair bow, personalized, unique, cheap, coccinella

Each lists includes many of the same search terms, with variations on Etsy’s subcategories. When you select your main category, you can also select appropriate sub-categories for your item to display in, suggested by Etsy based on your first choice. As with all tags, it is important to only choose those headings that apply to the actual item you are selling.

The order of your tags can also effect how shoppers find you, because the first 5 keywords are considered the most important for SEO. When creating a listing, you can type in the 4 most important descriptive tags first, and then go back and choose the correct subcategories to maximize your exposure around Etsy.

For more help with tagging, check out:

Tag Wars
Tag Finder
Guidelines and Tips for Tagging
Etsy DOs and DON’Ts

Stay tuned for more tagging ideas on Oh Canada every Tuesday!

Copyright 2010 Oh Canada Team and Favor My Party