Tag Workshop: Crocheted Magnolia Bookmark

Every Etsy listing can be broken down into sections, with each component serving a different purpose. The most important aspect of any listing is the photographs, which can invite searchers to click, encourage them to stay and look around, and convince them to make a purchase. But without really effective tags, even the best photos can get lost in the crowd.

Choosing keywords for an Etsy listing can be the toughest part of the job. Even when we know our own creations inside and out, we have to put ourselves in a shopper’s frame of mind to decide which terms will bring the most valuable search results. Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products.

White Magnolia Flower Crocheted Bookmark
by Joyous Treasures

This week, our Tag Workshop will focus on a pretty crocheted bookmark by Joyous Treasures. The description reads:

The flower measures about 2 1/4 inches across (5.7 cm), and has a raised yellow center for a 3D effect. Features a dark green stem with 2 narrow leaves.

When I looked at photos of magnolia flowers, I noticed that the petals are usually very irregular, each of the petals are a slightly different shape and size, nor where they perfectly arranged around the center. So I tried to create that effect with my crocheted magnolia as much as possible, so it would look like the real thing!

Did you know the magnolia is the Mississippi and the Louisiana State flower?

Favor My Party suggests these tags:

crochet, bookmark, page marker, sign,
state flower, magnolia, white, yellow,
delicate, silky, handmade

Dolls and Company recommends:

crochet, book, green, gorgeous, petals,
Mississippi, Louisiana, state flower, cotton thread,
high quality, 3D effect, reader, marker.

Oh Canada suggests:

books and zines, bookmark, magnolia flower, opaque white,
dark green, crochet, cotton, lifelike, state flower,
yellow, page marker, delicate, pretty, nature

And the actual tags are:

crochet, bookmark, flower, magnolia, white,
yellow, Louisiana, Mississippi, state,
handmade, green, beautiful, feminine,

Each list shows great examples of alternate terms that shoppers of different demographics might use to search for the same thing. When you’re absolutely stuck for those last few tags, try adding terms from the Thesaurus, or different languages to reach out for a new audience. Remember to only use tags that describe what you item actually is, and to place each individual search term on a separate line.

For more help choosing Etsy tags, visit:

Tag Wars
Tagging for Maximum Exposure
Guidelines for Tagging on Etsy
Etsy DOs and DON’Ts

Stay tuned to Oh Canada for more tagging suggestions every Tuesday!

Copyright 2010 Oh Canada Team and Joyous Treasures