Oct 5, 2010

Tag Workshop: Silk Ribbon Jewelry Box

On Etsy, the default search function is powered by 14 small but important lines of text. Each listing a seller creates can use these keyword spaces to categorize and label the item for sale. How we use these keyword spaces can greatly effect how often our products are found, and by which types of shoppers.

Studies show that the majority of visitors to sites like Etsy will look for what they need by typing in search terms, rather than by using the category trees provided by the site’s sort function. So the tags that we choose are essential for putting our products in front of the right shoppers.

White Flowers Jewelry Box by bstudio

White Flowers Jewelry Box in Silk Ribbon Embroidery
by bstudio

Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products. This week, our Tag Workshop will focus on a beautiful silk embroidered jewelry box by bstudio. The description reads:

Silk ribbon embroidery flowers completely cover the top of this romantic little jewelry box. It makes the perfect spot to tuck away your most cared about possessions!

I have hand embroidered each flower onto an ivory silk dupioni base fabric using various shades of white silk ribbon from natural to bright white. The flowers are complemented with hits of spring green silk ribbon.

The embroidered top is set into a gold color metal frame and the exterior of the base of the container is a gorgeous matte spun gold tone finish on metal.
I have lined the interior of the bottom with pale pink crushed velvet.

DotStitch suggests these tags:

housewares, box, keepsake, treasure box,
trinket box, ribbon roses, silk ribbon art,
jewellery box, jewelry box, white flowers,
bright grass green, ivory cream, romantic, floral garden

Dark Ride recommends:

housewares, jewellery box, container, needlecraft,
small box, embroidered lid, inspired by nature,
white flowers, green leaves, matte gold tin,
lined interior, silk ribbon, feminine, ohcanadateam

LavenderField suggests:

housewares, box, jewelry box, trinket box,
embroidery, silk ribbon, white roses,
romantic, nostalgic, spring green,
small, favor, flowery, metal

And the actual tags are:

needlecraft, accessories, jewelry box, trinket box,
silk ribbon, hand embroidered, silk, flowers,
botanical theme, gold, romantic, jewellery box,
housewares, white

Each list has some great descriptive keywords, along with variations on keywords and categories. If you’re not seeing the views that you would like for a new item or product line, you can try mixing up your category and subcategory tags to see different results. Although direct searches are more common, on Etsy a shopper can narrow down their results using the category tree. Using a variety of headings for your listings can put your item in front of a wider audience.

Always remember that the categories and tags that you choose must be accurate, and describe only what your product actually is. Using irrelevant keywords is not only frustrating to shoppers who want clean search results, but also uses up valuable tag space that could be saved for terms that your potential customers might actually use.

For more tips on using Etsy tags, check out:

Guidelines and Tips for Tagging on Etsy
Tagging for Maximum Exposure
Tag Wars
Etsy DOs and DON’Ts

And visit Oh Canada every Tuesday for more unique tag ideas!

Copyright 2010 Oh Canada and bstudio


jensdreamdecor said...

Wow, this is gorgeous! love it!

bstudio said...

Thanks for the tag suggestions, I really appreciate everyone's input!
Looks like I should change my main category to housewares!

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