Studies show that the majority of visitors to sites like Etsy will look for what they need by typing in search terms, rather than by using the category trees provided by the site’s sort function. So the tags that we choose are essential for putting our products in front of the right shoppers.
Gelato Bead Cluster Bracelet
Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products. This week, our Tag Workshop will focus on a pretty bracelet made from vintage earrings by DotStitch. The description reads:
This sweet and oh-so-feminine bracelet is made from a pretty selection of vintage cluster earrings on a silver tone base. Dress up or down - it would look equally good with a little cocktail dress or with jeans and a t-shirt. The earrings that comprise the bracelet are each beautiful in their own right, with heaps of sparkle and personality!
bstudio suggests these tags:
jewelry, bracelet, pastels, pearls, beaded,
vintage jewelry, jewellery, clusters, feminine,
pink, ivory, aqua blue, formal, casual
jewelry, bracelet, pearls, pearly, elegant,
wedding, vintage, gelato, cluster,
bridesmaid, bridal party, feminine, recycled
Dark Ride suggests:
jewellery, bracelet, vintage assemblage,
upcycled earrings, pastel colours, feminine,
bridal, inspired by nature, flowers, soft pink,
pale blue, pearl white, delicate looking, retro vibe
And the actual tags are:
jewelry, bracelet, vintage earrings, pearl bead,
pale gelato, ice cream color, pastel pink, delicate feminine,
duck egg blue, robins egg blue, pale blue,
jewellery, new zealand, bridal
Each list includes some great examples of how you can combine relevant keywords into tag phrases. Using multi-word tags is a great way to increase your keyword power, as long as each individual tag is a single descriptive phrase. If it wouldn’t work in a sentence describing the actual item, then it wouldn’t make a good tag. Combination keywords can enhance the effectiveness of single words like colors and shapes.
For more help with tagging on Etsy, check out:
Guidelines and Tips for Tagging
An Alternative to Renewing
Tagging for Maximum Exposure
Etsy DOs and DON’Ts
Stop by Oh Canada every Tuesday for more tagging ideas!
Copyright 2010 Oh Canada and DotStitch