Oct 19, 2010

Tag Workshop: Eastern Treasures Necklace

On Etsy, the default search function is powered by 14 small but important lines of text. Each listing a seller creates can use these keyword spaces to categorize and label the items for sale. How we use these keyword spaces can greatly effect how often our products are found, and by which types of shoppers.

Studies show that the majority of visitors to sites like Etsy will look for what they need by typing in search terms, rather than by using the category trees provided by the site’s sort function. So the tags that we choose are essential for putting our products in front of the right shoppers.

Eastern Treasures Choker Necklace by Dark Ride

Eastern Treasures Necklace
by Dark Ride

Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products. This week, our Tag Workshop will focus on a wonderful Arabian inspired necklace by Dark Ride. The description reads:

Eight beautiful little antiqued brass connectors are linked together and garnished with seven dark topaz glass teardrops. These are stunning little Czech glass beads with a celsian finish, giving this bead a soft, golden iridescence. The center, larger bead is also a dark topaz faceted teardrop of Czech glass. Stunning colour, and deep, dark glow.

Designed to fall just at the base of the throat, this necklace measures 16 inches in total including the small antiqued brass clasp. The chain used in this design is a smooth pretzel chain. The intricate pattern of the rope-like chain is a lovely compliment to the detail on the connectors.

bstudio suggests these tags:

jewelry, necklace, metal, beaded, ruby red,
bronze, antiqued, filigree, topaz, middle eastern,
triangular, art nouveau, large, swirls

DotStitch reccomends:

jewelry, handcrafted, dark topaz, antique brass, free ship,
international ship, handmade jewellery, eastern arabic,
handmade necklace, ohcanadateam, vintage inspired,
ethnic fantasy, choker necklace, bead jewellery

Lavender Field suggests:

jewelry, necklace, choker, eastern treasure,
middle east style, south asia, burgundy bordeaux,
antique, dark topaz, celsian, free shipping, filigree, elegant

And the actual tags are:

jewelry, short necklace, arabian influence, dark topaz glass,
czech celsian, dark amber brown, faceted teardrops,
south asian vibe, vintage vibe, exotic glamour,
ohcanadateam, niagaraetsyartisan, freeshipping, darkride

Each lists has great examples of shopping terms that can also be found right in the description. This is often the best place to find keywords. If you’re describing your item thoroughly and accurately for the average customer, the text should be rich with useful keywords.

For more help with tagging on Etsy, check out:

Tag Wars
Etsy Tagging Suggestions
Etsy DOs and DON’Ts

Stop by our blog next Tuesday for more great tagging ideas!

Copyright 2010 Oh Canada and Dark Ride

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