Tag Workshop: Blue Blossom Greeting Card

Once we have created, photographed, and described our latest creation, we come to the toughest part of listing an item on Etsy. Choosing tags that will accurately describe a design, and help it turn up in searches can be a difficult task. Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products.

Blue Blossom "Hi" Greeting Card
by Stuff by Steph

This week, our Tag Workshop will focus on an adorable handmade greeting card from Stuff by Steph. The description reads:

Using the iris-folding technique, this all occasion greeting card is sure to brighten someone's day. The inside is blank for your own message with a simple 'hi' epoxy sticker on the front with a stamped birdie.

Dark Ride suggests these tags:

paper goods, greeting cards, all occasion,
personalize, blank, hemp stock, light blue,
hi, baby bird, iris fold, flower pattern,
earth friendly, stuffbysteph77, ohcanadateam

Ux Critter recommends:

paper goods, cards, greeting card, all occasion,
blank, blue, flower, bird,
earth friendly, eco friendly, iris fold,
strathmore hemp, stuffbysteph77, ohcanadateam

The Sages Cupboard suggests:

paper goods, cards, blank, stamped,
all occasion, baby bird, light blue, flower blossom,
iris folding, hemp cardstock, deco paper, layered
cheerful, Stuffbysteph

The Merriweather Council recommends:

paper goods, stationary, cards, blank,
hemp, blue, bird, flower, paper folding,
recycled material, just because, any occasion,
hexagon, ohcanadateam

And the actual tags are:

paper goods, stationery, cards, blank,
iris fold, blue, all occasion, thinking of you,
hemp cardstock, ohcanadateam

Each list shows great examples of how materials, techniques and style can be interpreted by shoppers. The trick is to put yourself in the customer’s shoes and decide which keywords would be the most useful to them. How would you search for your latest listing?

For more help with Etsy tags check out:

Tagging for Maximum Exposure
Tag Wars
Guidelines and Tips for Tagging on Etsy
Etsy DOs and DON’Ts

Subscribe to Oh Canada to receive more helpful tagging suggestions every Tuesday!

Copyright 2010 Oh Canada and Stuff by Steph