Aug 10, 2010

Tag Workshop: Crystal Verdigris Necklace

Once we have created, photographed, and described our latest creation, we come to the toughest part of listing an item on Etsy. Choosing tags that will accurately describe a design, and help it turn up in searches can be a difficult task. Every week, the Oh Canada Team shares some examples of which search terms shoppers and sellers use to locate different types of products.

Crystal Verdigris Neck Tangle by Dark Ride

Crystal Verdigris Neck Tangle
by Dark Ride

This week, our Tag Workshop will focus on a lovely verdigris necklace by Dark Ride. The description reads:

These crystal clear rondelles are treated to a soft Picasso finish of delicate verdigris-like colours -- soft blue/green/sienna -- that gives the un-faceted tops and bottoms of the beads a very soft sort of look. The sides of the rondelles are clear, crisp and faceted, allowing the light to shine through. They really are beautiful. I couldn't bear to cover any part of them with a bead cap!

I’ve arranged these seven beauties on a double strand of silky smooth antiqued bronze hammer chain. One of the strands is a few links longer than the other in order to achieve a relaxed and tangled effect.

Stuff by Steph suggests these tags:

jewelry, jewellery, necklace, antiqued,
bronze chain, clear crystal, Czech glass,
verdigris, toggle close, dangles,
DarkRide, ohcanadateam, free-shipping, niagaraetsyartisan

UxCritter recommends:

jewelry, necklace, chain, bronze antiqued,
czech glass, verdigris colours, soft blue,
green, sienna, 19 inch, hammered chain,
free shipping, darkride, ohcanadateam

The Sage’s Cupboard suggests:

jewelry, necklace, wire wrapped, czech glass beads,
bronze chain, double strand, cascade, dangles,
picasso green, verdigris style, toggle clasp,
elegant, delicate, free shipping

The Merriweather Council recommends:

jewelry, necklace, multi layered, strand,
vintage, dangle, glass, bronze, antiqued chain,
beads, green, sienna, ohcanadateam, free shipping

And the actual tags are:

jewelry, necklace, robins egg blue, verdigris green,
layered multi, antiqued chain, summer, whitewashed,
crystal clear, vintage appeal, tantecaroline,
ohcanadateam, niagaraetsyartisan, free shipping

Each list has a unique interpretation of the materials and techniques. Because every shopper has their own tastes, needs, and product knowledge, tags are an important tool for reaching out to them.

If you find that your new item views aren’t what they should be, try changing them up a little. Experiment with different descriptive words and synonyms to see what happens. Remember that when making moderate or drastic changes to a listing, you should renew it to get the fresh aspects to the top of the pack.

For more help with Etsy tags, check out:

Tag Wars Keyword Comparison Tool
Alternatives to Renewing
Increasing Your Item Views
Etsy DOs and DON’Ts

Visit Oh Canada every Tuesday for more help with your Etsy tags!

Copyright 2010 Oh Canada Team and Dark Ride

1 comment:

DarkRide said...

Thank you very much for the tips and suggestions, gals! Implementing.

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